Friday, February 20, 2009

Exploding Your Down Line With Duplication

They always talk about network marketing as being a business of duplication, but what's duplicatable about buying leads and calling them except that it's easy to do?

Duplication is NOT based on how easy something is to do, but based on how effective it is, and how it can be effectively duplicated. One of the most important things I've learned and built my personal business around is that buying leads is NOT that duplicatable.

One person might be great at the cold calling game, but the odds are, most people are not, and that doesn't really spell duplication if you ask me. Couple this with the "one dimensional business model" and you can see why so many network marketers have such a tough time making anything in their business.

Never run a business where you only have one singular source of interested prospects flowing in. It may work for a while, but there is always the question of what happens when the source runs dry.

When we discuss the idea of duplication, you should be focused on your MARKETING SYSTEM.

If you have a marketing system in place that will close leads on a consistent rate, you are standing on firm ground. And that SYSTEM is what you want your team to duplicate.

Make sure you have a strong marketing system, and you'll take control of the lead generation process. Then you'll be ahead of 97% of the network marketers out there.

One of the best recruiting systems I have found, that puts an average of 30 new team members into my organization each month can be found here http://raydavis.blackbeltrecruiting.com/ , and it is very duplicatable, and most f my team uses it also. You can't afford to be in the rear of the pack when it comes to network marketing. YOU MUST BE A LEADER!

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